Media kit 2020

Your full service marketing menu is here, delivering exposure to your targeted b2b or b2c audience through up-to-date strategies and metrics.

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“We couldn’t be more grateful to have served many pet industry clients for over a decade. They have become like family to us”.
We look forward to expending our reach through our growing Muttel Pet brand ambassadors and continuing to be the leader in modern marketing strategies for the pet industry.

Rich Cordero, President

The Lookbook

This premiere catalogue of top products for customers and retailers alike features a full page spread for each brand to spotlight their best creations. Available in print and digital.

15,000 Print

Print issues of the Lookbook distributed to pet retailers nationwide.

3,000,000 Digital

Receive a notification via email or social media to download digital edition.

Download PDF

Download PDF

Issue No.9

Issue No.8

Download PDF

Download PDF

Issue No.7

Issue No.6

Stunning Video & Photo Content

Capture new customers with original video and photo content for your pet brand. Keep your social media audience engaged with stunning lifestyle representations of your product or service.

Full Production

Have our creative team of content producers handle everything from concept, casting, capture and editing.

Massive Reach

Completed videos are promoted online to over 3 Million potential customers, retailers and followers.

“I chose Pet Retail World for our photography needs because I knew they had the right assets to get the job done. My expectations were exceeded after seeing the work they’ve completed for us. They are good at what they do, 5 stars in my book!”

Gio Sy

Head of PR / Social Media Marketing Manager, InnovetPet

The TailGate Market

PRW Preferred: Staypineapple NYC

Buddy Belts | Harness Collection

CoolAid Recovery

Puerto Rico’s “Catman”

PupJoy & Eden Roc Miami Beach

Muttel Pet Influencer Marketing

A powerful social marketing platform where brands connect with over 185 of the most popular pet influencers on Instagram for original content creation.

Nearly 1 Million Reached

Collective reach to followers accrued by our Muttel Pet brand ambassadors.

Track & Analyze

Assign content, monitor Muttel progress and examine analytical results.

Side by Side Pet hosts a Muttel Meetup in Chicago













Brand Exposure in NYC & Chicago Showrooms

Display and sell your products through our innovation Retail & Marketing program. Increase brand exposure and sales, all yours to keep. Also, includes photo content you can use on social media, website, and other platforms.

Pop Up Events

Pet Retail World events are attended by avid customers, pet brands, social influencers and media in urban centers including New York City, Chicago and now Tampa.

Product Demos

Social influences and guests enjoy free product samples and take part in product demonstrations.

Guest Experiences

Fun activities await guests and their pets, from ball pits to pet caricatures, photobooths and more.

Video Coverage

We capture your brand interacting with guests and their pets to be enjoyed by our every-growing followers.

Meet Area Retailers

Get acquainted with area retailers, whom are individually invited to attend events.

“Having DIG Lab’s mobile mixing lab at Pet Retail World’s NYC pop-up was a paw-some, fun way to continue meeting amazing pups and their parents. We loved speaking with passionate dog moms and dads, and learning more about what matters to them when it comes to health & wellness! We can’t wait to continue the relationship with PRW beyond the Big Apple!”

Jessica Chu

Co-Founder & COO, DIG Labs

Pet Retail World Pop Up Event | November 2019, NYC

Database Growth

Following social management, you will receive monthly metric reporting on social growth and engagement reports and new user contacts.

Social Management

Expand with organic interest from giveaway campaigns and daily content postings.

250 Added Monthly

200-300 New Instagram followers added each month, on average.

Sign up for multiple services and save money

“I feel extremely lucky to work with the PRW team -professional and approachable. Rich has great insights for the pet industry and has been a tremendous resource.”

Salina Lo, CEO | doo-n-go

“The video you produced for us is so awesome! We paid $20,000 for an As Seen On TV video and your work is 1000 times better.”

Julie Black, Managing Director | Coolaid

“The Lookbook presents our products in a classy and simple way. It allowed us to reach a new clientele. Looking forward to seeing the next issue.”

Lea Guitard, Marketing Manager | Be One Breed

“I found the Lookbook very helpful finding new products I may not have seen elsewhere. It’s enticing and well illustrated -not your ordinary dog product catalogue.”

Susan D’Amodio, Store Owner | Splash and Dash

“… A terrific partner, bringing our business to life on screen and allowing us to connect with thousands of potential customers.”

Chris Gonzales, Co-Founder | Barkly Pets

“Your video made a huge difference in the movement of our indoor toy… By my estimation, the video paid for itself in about 6 weeks.”

Dave Hayford, President | Tether Tug

“The PRW team goes beyond the extra mile to help ensure customer satisfaction, are flexible and above all budget-friendly.”

Hetal Sheth, Founder | Curry N’ Pepper

“Offers incredible and direct b2c and b2b exposure with massive reach… served as a valued tool in our business development.”

Roxanne Pettipas, Founder | Buddy Belts

Contact Us

Expand your brand’s territory.


+1 (917) 662-7534

Office hours 8:00 am – 6:00 pm EST.

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